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Omnichannel: The Powerful New Direction of E-Commerce

As an e-commerce business owner, you may want to brush past big words like Omnichannel Commerce. But when it comes to delivering world-class customer experience, it is definitely something you want to do. As an e-commerce business, you aspire to give your customers the same easy browsing and shopping experience, whether they visit you via their computer, mobile phone, or walk into your brick-and-mortar store.
In omnichannel commerce, the ‘experience’ is everything, and e-commerce businesses invest extensively to leverage data to understand their customer behavior and deliver a highly personalized and wholly curated experience of the store and products.
In this blog post, you will read about four technologies that you can capitalize on to become a truly omnichannel commerce business.

Flexible storefront platform

The promise of fully controlled customer experience is why some front-end e-commerce platforms like Magento, Shopify, BigCommerce, WooCommerce, and others are adopted widely. All these front-end platforms offer flexibility, so an e-commerce business can plan their storefront, tweak it as often as they choose, and give it a new look that constantly attracts customers. These platforms are secure, have a large community of users and developers, and constantly upgrade their platforms to meet new customer needs.

Progressive Web Applications (PWA)

The desire to make the front-end of an e-commerce site responsive to the customer, easily editable for the developer, and fresh to look at each time a customer visits, is why progressive web application or PWA is becoming increasingly popular. Id your storefront ia built with PWA, you don’t have to worry that your laptop, mobile, and retail customers are experiencing your storefront differently, because they aren’t. You can also modify features of your storefront whenever you want without having the store go down. With PWA, you can be innovative with design and wow your customers every time they visit your website. PWA is the key lever of omnichannel commerce.

AI to go the extra mile

AI is transforming the shopping experience by helping predict buying frequency, behavior patterns, creating shopping lists for customers and offering recommendations. Chatbots and virtual assistants help shoppers identify the products they need faster while personalizing the experience. AI also helps customers shop quicker, save time, and lets the orders flow through to the e-commerce business.

Automation in inventory management

A key aspect of omnichannel e-commerce is fulfillment. An increasing number of e-commerce businesses are automating their inventory management to identify sales trends, prepare for changes in demand, and avoid overstocking while working 24/7 with robots.

Is your business ready for omnichannel commerce?

Reach out to Navabrind IT Solutions to explore possibilities or for any of your e-commerce technology needs. With over a decade of experience and 100+ software engineers specializing in e-commerce technologies; we work with every bleeding-edge platform. We have experience across industries and consult, develop, customize, deploy, and maintain solutions for customers across the US, Europe, and Asia.