After two years of unparalleled growth, the e-commerce industry is a little worried. Inflation and the prospect of a recession are looming large, and businesses across industries are wondering whether this is the right time to expand and invest in more technology. While the answer is a univocal yes, the correct question to ask is can some e-commerce technology platforms give a budding e-commerce business an edge over its competitors?
BigCommerce makes many promises towards answering this question. Besides enabling you to build a unique storefront, it offers a range of features such as
A plug-in for WordPress
Option to advertise and sell on Facebook
Access to out-of-the-box SEO features
Leverage Google Shopping
Deploy the BigCommerce Buy button so that your customers can reach you from any website
Easily integrate with marketplaces like Amazon, eBay, and others
For those with brick-and-mortar stores, BigCommerce allows users to integrate their point of sale
BigCommerce has carefully crafted features to bolster the sales of an e-commerce business, by integrating modules from operations to inventory.
Additionally, the company is a hosted e-commerce solution so you don’t need to additionally buy and manage your storefront on a different server. Their Software-as-a-Service feature allows users to pay a monthly fee for use of the platform. The storefront templates enable users to be up and launch their e-commerce website in days. Over 60,000 merchants use the BigCommerce platform. The company also has thousands of technology partners who can help develop and manage the store for those with little technical expertise.
Is your e-commerce company looking to adopt BigCommerce, or are you planning to integrate your BigCommerce storefront with third-party plug-ins? Reach out to us at Navabrind IT Solutions. We have deep domain knowledge in B2B and B2C e-commerce.