Two things need to be kept in mind when discussing the importance of a digital asset management (DAM) solution. One, e-commerce enterprises need to deliver rich media across channels, as part of their marketing and communication efforts. Second, in today’s construct, teams are dispersed across the globe and time zones. To ensure relevant employees have equal and rapid access to the enterprise’s digital assets, a DAM solution is crucial.
A digital asset management platform enables an e-commerce organization to store and organize all its sales and marketing assets, such as photos, creative files, videos, PowerPoint presentations, and other documents in multiple formats. A DAM also enables stakeholders and users to retrieve, share, and publish these enterprise assets anytime they need and with ease.
Check why your e-commerce business needs digital asset management (DAM) solution?
A DAM solution offers your enterprise a comprehensive repository of all your digital assets.
It is a single source of truth for all stakeholders, no duplication or rework is needed.
Given that the digital/ web presence of an enterprise is crucial, these assets need to be stored with security and a DAM meets the requirement.
As an enterprise grows, so does its marketing/sales assets, a DAM solution can scale as you grow.
With teams located across geographies, a DAM enables them to use accurate marketing content and maintain brand consistency.
Ensure that all the public content of the enterprise is licensed and compliant.