Digital asset management solutions have evolved significantly since the days of basic file sharing over the internet to become a comprehensive storage and retrieval platform. Some even have AI capabilities with image and voice recognition.
The reason for the continuous improvement of DAM solutions is that they deliver measurable business benefits to enterprises that have adopted them.
Check top 5 business benefits that users can expect from DAM Solution
Reduce the risk of copyright infringement – With enterprise digital assets stored in a single repository, your users have a single source of reference and can use company assets that are authorized.
Easy collaboration – Irrespective of where the employee or team is geographically located, they can quickly access assets, share them within or outside the organization, and work fast.
Faster time to market – Instead of wasting time creating new asses, users can assess those stored centrally in the DAM and quickly make their marketing or sales documents smart and attractive.
Reduce unnecessary costs by creating newer collaterals – with marketing and sales content stored in the DAM solution, documents, designs, templates, pictures, and videos can be used and reused, especially if they are effective. This reduces the cost of unnecessarily developing new creatives.
Access insights – by integrating analytics with the DAM solution, enterprises can easily learn about the performance of assets, response rates, engagements, and easily measure return on investment.