5 Reasons Why Digital Asset Management is Important For Brand Success
Marketing is a core business function in a company. This is truer for an e-commerce business that is in the retail and apparel industry. Here, organizations need to constantly jostle with stiff competition to gain their customer’s attention and keep them interested enough to come back for more.
With time, an e-commerce company comes to possess a large cache of marketing collateral. These are usually in the form of documents, images, audio, video, graphics, presentation, and others.
How does a company store and manage all this marketing content? How does it ensure its team has easy and quick access to this marketing content? How does it ensure that the sales and marketing teams are accessing the latest content and track this content usage?
A Digital Asset Management (DAM) solution helps. A DAM solution as it is often called facilitates the storage, organization, collaboration, distribution, and measurement of the marketing content.
Here are 5 ways a Digital Asset Management Solution can ensure your brands’ success
Store and organize all your marketing content on a platform that is accessible 24/7
Avoid wasting time recreating marketing content and reuse designs and information already in the system. Quickly create variations of the content like social media cards
Store creatives in different languages, formats, and variations, so that they can be used in the medium of choice
Ensure your content follows brand guidelines and tells a single story that has brand recall
Avoid copyright infringement and allow all your employees to access brand content only
In the retail and apparel industry, where products and their variants run into the hundreds, if not thousands, marketing campaigns are run almost every week, and collaterals are created for a variety of channels. A DAM solution allows e-commerce businesses to leverage a single repository for all their content, simply search for collateral, save time recreating marketing content, and reuse marketing collaterals quickly.
Does your e-commerce business need digital asset management software? Reach out to Navabrind IT Solutions. We are an e-commerce technology partner with over a decade of experience. We have 100+ software engineers specializing in e-commerce technologies and we work with every bleeding-edge platform. We have experience across industries and so, consult, develop, customize, deploy, and maintain solutions for customers across the US, Europe, and Asia. We have expertise in implementing the DAM solution from Media Beacon.